Marketing for Managers – Unit Certificate

Marketing for Managers - City&Guilds/ILM Unit Certificate.

Content:

Understand basic marketing concepts:

Explain the marketing concept and its relevance for the organisation
Describe the elements of the marketing mix and give an example of how each is used within the context of the organisation
Identify the key elements of an organisations marketing strategy

Understand the marketing context:

Conduct a simple organisational SWOT analysis in the marketing context.

Duration: 

The course is run either in the evenings or daytime.

Participants spend 1 evening in class and back this up with experience outside the classroom.

The course can also be taken in the daytime (as agreed).

Entry: 

The Institute of Leadership and Management (ILM ) operates an ‘Open Entry’ policy but prospective participants should be able to apply what they learn on the course in an organisational setting (need not be in a job).

Certification: 

Participants receive the Griffin College Certificate in Developing Yourself and Others.

Participants have the option to receive the City&Guilds/ILM Unit Certificate in how to 'Marketing for Managers' on completion of a written assignment and payment of the City&Guilds/ILM student registration and certification fees.

ILM is part of City & Guilds and certifies over 90,000 courses each year internationally.

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Web Design

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Ecommerce

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Our Team

zahera

Zahera

(HR)

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Alex

Alex

(CEO)

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Alex

Sara

(CCO)

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Mark

Mark

(Manager)

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Testimonials

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    Safira
    (Quia, CEO)
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    Sara
    (Yahoo, Manager)

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